The Subtle Science of Ink Colour: How Paper and Finishing Affect the Final Look.
Have you’ve ever approved a vibrant proof only to see your final print job come out a little duller—or just off—you’re not alone. One of the most common (and frustrating) surprises in print production is how much the same ink can shift in appearance depending on what kind of paper or finish you use.
As a designer or print buyer, understanding these variables is key to making informed decisions, setting accurate expectations, and avoiding costly reprints.
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