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Print vs. Digital Marketing: Why Print Still Packs a Punch in 2025

In today’s hyper-digital world, marketing seems synonymous with screens—emails, social media ads, search engine campaigns. But while digital marketing has its place, print marketing remains a powerful, tangible, and memorable tool in the marketer’s toolbox. At Impactica.ca, we believe that combining both strategies is the smartest move—but today, let’s shine a spotlight on the enduring benefits of print marketing.

The Subtle Science of Ink Colour: How Paper and Finishing Affect the Final Look.

Have you’ve ever approved a vibrant proof only to see your final print job come out a little duller—or just off—you’re not alone. One of the most common (and frustrating) surprises in print production is how much the same ink can shift in appearance depending on what kind of paper or finish you use.

As a designer or print buyer, understanding these variables is key to making informed decisions, setting accurate expectations, and avoiding costly reprints.

NEW: Eco-Friendly Paper Collection

Go green this spring! Discover our curated line of 100% recycled paper and cardstock, perfect for sustainable printing without compromising quality.

Made from 100% recycled fibre and powered primarily by biogas, this paper has the smallest environmental footprint in North America’s paper industry.

Make the switch and order recycled paper today!

Impactica Keeps Innovating!

We’re committed to bringing you top-tier printing solutions with a focus on sustainability and performance:

- High-resolution digital-offset printing

- Carbon-neutral latex and ElectroInk technologies

- Premium finishes for that extra wow.

Must-Have Spring Print Materials

Boost your visibility with seasonal essentials:

Business cards & flyers – Fresh designs for your brand.

Brochures & catalogs – Showcase your new collections.

Custom packaging – Make an impact with stylish and functional labels and boxes.

Hottest Pantone Colour Trends for Spring!

As the days get brighter, so do the colours!
This season, design with:
-Sage green, lavender, pale yellow, and nude tones.
💡 Pro tip: Pair these with textured or recycled papers for a tactile, eco-friendly feel.
Take a look...

HP Indigo white electroink

Unlocking the Power of HP ElectroInk White

White ink has long been a challenge in the world of digital printing—until HP ElectroInk White came along. This game-changing innovation opens up a world of creative possibilities, allowing for vibrant, high-impact designs on dark, transparent, and metallic substrates.

Download the white ink guide here.

Think Digital Print is Basic... Think Again!

From metallic ink to invisible UV ink, the HP Indigo is redefining what’s possible in modern print.
We’ve put together 5 things you probably didn’t know about Indigo and why it’s the reason behind the quality we deliver every day.