Two Dreamers: Realizing the Niche
The vision for Impactica began fifteen years ago when huddled around a camp stove, surrounded by the majestic peaks of the Canadian Rockies, two brothers would dream. Inspired, they would imagine ways of transforming the print industry; their imaginations took them as far as their feet traveled in these wild spaces.
Growing up around a small family owned printing business in Edmonton, Alberta, Derek and Chad began learning about print production twenty-five years ago. This was when every print order was custom built from the ground up. As Derek explains, “At that time, print was sold as a service, not a product.” Traditionally, this service involved a salesperson, a lengthy quoting process, and a period during which the customer was kept in the dark until the final product was delivered. It was neither efficient nor customer-focused.
“We wanted to create a user-friendly platform that empowered the customer. Whether they are a large multi-million dollar company or an individual who is just starting out.”
The two brothers knew they needed to eliminate uncertainty from the print buying process. “I deal with customers every single day and I’ve found customers often don’t know what they want,” Chad says. But by having a wide selection of products at their fingertips, customers could browse at their convenience, and choose products based on their needs and budgets.
